Pirelli & C. SpA is a multinational company based in Milan, Italy, founded in 1872, is the world’s fifth-largest tire manufacturer with presence in over 160 countries with 19 manufacturing sites. In the early 1950s Pirelli developed the revolutionary Cinturato radial tire which is still in production today; In the 70s and 80s the "low profile" design revolutionized the very concept of the tire, leading to the creation of the P7, a ground-breaking product for the industry. Pirelli has been sponsoring sport competitions since 1907 and is the exclusive tire supplier for the Formula One Championship for 2011-2016 and for the FIM World Superbike Championship since 2007.